About Us

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Who We Are...

Haynes-Florance & Associates is a manufacturer's representative group that has been in business for over 20 years. We proudly represent some of the top manufacturer's in the outdoor industry, such as CZ USA Firearms, Dan Wesson Firearms, 13 Fishing and YO-ZURI. While representing our brands, our sales team focuses on building strong Distributer, Chain Store and Dealer relationships, specializing in the training, sales and marketing of Firearms, Fishing Tackle, Fishing and Hunting Apparel, Knives and Outdoor Accessories.    

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Professional, Experienced Representation

​Professional Representation 
We understand the importance of maintaining the highest level of customer service and professionalism with our business partnerships. At HFA, whether it be a sales meeting, store promotion, trade show, employee training or any other business event, we strive to provide the most professional representation for our manufacturer's. 


Experienced Representatives

Our representatives are not only trained and experienced in the products we represent, but have experience in the areas of fishing, hunting, camping, firearms, law enforcement, merchandising, training, purchasing and retail sales.

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Territory Coverage

Coverage across the 13 Western United States

Haynes-Florance & Associates currently has men and women sales representatives covering the 13 Western States, including California, Hawaii, Nevada, Arizona, New Mexico, Utah, Colorado, Idaho, Montana, Wyoming, Oregon, Washington and Alaska.